For Super Bowl LVIII, we brought Bud Light’s Easy to Drink. Easy to Enjoy. platform to life by creating the Bud Light Genie, who turns an ordinary hang for a group of friends into the most epic night of their lives.

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​Directed by Craig Gillespie and starring Post Malone, Peyton Manning, and Dana White, the campaign took the crew from one wild wish to the next, culminating in the ultimate upgrade...a trip to the Super Bowl.