DR. PEPPER JINGLE

When content creator Romeo Bingham posted a video on TikTok singing, "Dr. Pepper baby, it's good and nice", it spontaneously went viral, racking up 25 million views within days. The internet demanded a response. 

The Dr. Pepper team acted fast, and quickly licensed the song, collaborated with Romeo, and turned her post into a bonafide jingle featured on a national ad that aired during the College Football National Championship. It was both good and nice. 

CCO: Ryan Lehr
Creative Directors: Andrew Kong, Curtis Petraglia
Editor: Tony Bernard
Mograph Lead: Tian Hughes
Mograph Director: Andrea Sinese
Sound Design: Cayce Sylvester
Associate Music Supervisor: Elijah Hawkins
Executive Producer: Megan Meloth
Senior Copywriter: Tony Krol
Senior Art Director: Harrison Brownell
Junior Art Director: Henry Fye