Growing up in Chicago, the '85 Bears weren't just a roster my Dad waxed poetic about, they were part of the city's identity. So it was a privilege to write and help concept alongside our incredibly talented design team to create The Victory Locker: a limited-edition direct-to-consumer collectible kit built to commemorate the 40th anniversary of the Bears' legendary championship season. 

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But the '85 Bears are more than a championship team. They've become folklore in Chicago. Loud, gritty, unapologetic, and completely their own. RC Cola carries that same DNA within the city. A brand built on loyalty, authenticity, and the refusal to be anything other than exactly what it is. So we brought these two icons together and gave die-hard fans the experience of cracking open a locker from that iconic season to a piece of history.​