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TONY KROL | WRITER
"LET'S GO!"
The MCC campaign needed to engage with consumers to keep Toyota top of mind as they moved from the exploration to consideration phases of the customer journey. Our team was tasked to come up with a new campaign structure that would allow people to see how buying a Toyota could help them live out their best lives.
The first wave of the "Let's Go" campaign was a massive undertaking that took eight months to see through. A full blown 360 that consisted of twenty-two video spots, cutdowns, resizes, banners, social- eventually yielding over 200 digital videos and hundreds of assets that featured every single vehicle in Toyota's fleet. Here's just a few below.
"It's a rally cry for the bold-hearted. It's an enthusiastic invitation to turn every moment into an adventure. Let's go without inhibition. Let's go seize the day.
Let’s go open the door to new experiences. Toyota, Let’s Go!"
Creative Director: Jake Mikosh
ACDs: Phil Samartan, Hunter Pinnell
Art Directors: Consiglia Iovine, Leo Ventura, Michelle Kim
Copywriters: Tony Krol, Jennifer Malech, Scott Jones
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