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TONY KROL | WRITER
SOCIAL + RADIO + DIGITAL
A hodgepodge of content created while working on Dr Pepper.
CFB Dynamic Video
We made 393 dynamic videos with Innovid for the 2025 College Football season that targeted 11 cities, 3 conferences, and a handful of retailers that we're all hyper contextual by market. Here's a few.
Dr Pepper Radio
We decided to extend "It's a Pepper Thing" to radio with three spots that highlighted the great lengths people go to enjoy their Dr Pepper...game show style.
"It's a Pepper Thing" - Countdown
00:00 / 01:01
"It's a Pepper Thing" - Blindfold Artist Name
00:00 / 00:46
"It's a Pepper Thing"- Affirmations Artist Name
00:00 / 00:31
Social
A mixed bag of CFB, Paid, and Organic posts from Dr Pepper's Instagram and Tik Tok.
Dr Pepper Blackberry x Pinterest
Some Pinterest ads for the Dr Pepper Blackberry launch that spoke to hardcore pinners.
Programmatic OLV
A few more videos we made throughout the College Football season targeting the die hard fans and the casuals.
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