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TONY KROL | WRITER
SOCIAL + RADIO + DIGITAL
A hodgepodge of content created while working on Dr Pepper. From dynamic to programmatic video, the launch of a new merch store, radio spots, and a mixture of social posts- here are a few more things from my time on the brand.
We made 393 dynamic videos with Innovid for the 2025 College Football season that targeted 11 cities, 3 conferences, and a handful of retailers that we're all hyper contextual to market. Here's a few.
We decided to extend "It's a Pepper Thing" to radio with three spots that highlighted the great lengths people go to enjoy their Dr Pepper...game show style.
"It's a Pepper Thing" - Countdown
00:00 / 01:01
"It's a Pepper Thing" - Blindfold Artist Name
00:00 / 00:46
"It's a Pepper Thing"- Affirmations Artist Name
00:00 / 00:31
A mixed bag of CFB, Paid, and Organic posts from Dr Pepper's Instagram and Tik Tok.
A few more we made throughout the College Football season targeting the die hard fans and the casuals.
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