TONY KROL | WRITER

Topgolf launched the first phase of its "Come Play Around" campaign in 2022 with spots that were heavily player-centric. They followed it with the "Hand Head Crew", which tapped into the power of hand expressions highlighting the range of feelings players experience when they play at Topgolf. For the third installment , they were ready to turn up the volume.
Introducing Chaz Mulligan and Birdie Baker, the announcers who took the traditionally calm, low decibel world of golf announcing and turned it into lively play-by-play calls of everything happening inside a Topgolf.
Across 16 pieces of broadcast and digital content, OOH captured on set, two radio spots, and social, the campaign celebrated the kind of play you can only find at Topgolf, giving everyone a reason to come play around that summer.




