Every sports fan knows a few seconds can feel like an eternity when you’ve got something on the line. But that mixture of hope and dread as you pace the room waiting to see how it all turns out...that's why we play. That's the sweat.

 

“Unleash Your Dog” turned that moment between prediction and outcome into something worth celebrating.​ Enter The Dog, played by Paul Walter Hauser. He's part guru, part companion, and is there to guide fans through the beautiful chaos of having a little skin in the game.

 

With seven spots directed by Jody Hill, we introduced a character who helped fans own the sweat, and enjoy every knee-shaking second of it.​